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Growth Track Blog » Laurence Knopf

Laurence Knopf

Laurence Knopf is head of SEO at Growth Track and is responsible for helping Estate Agents across the UK appear on page one of search engines.
Marketing Search Engine Optimisation

Top SEO Tactics for Tackling the Property Portals

25th September 2018 — Advertising properties on the major portals – Rightmove, Zoopla, Prime Location and so on – may be part of your marketing strategy, or you may prefer buyers and tenants to come directly to your website. Read more...
Marketing Search Engine Optimisation

Why Your Estate Agency Site Needs More Content

11th September 2018 — Digital marketing is crucial to the success of all estate agents – in today’s digital landscape it is important never to stand still, but to continually take steps to increase your online presence. Read more...
Marketing Search Engine Optimisation

How to rank better for targeted locations in your SEO strategy

10th July 2018 — The amount of people who search every day on Google is not directly relevant to your business. The people who search for estate agents or letting agents are not terribly relevant either. Read more...
Search Engine Optimisation

What is Mobile-First Indexing and How Will It Affect Estate Agents

8th May 2018 — Keeping track of updates and changes to the way Google works can make your head spin. The truth is, estate agents don’t normally need to follow every twist and turn of Google’s approach to search. Read more...
Search Engine Optimisation

6 Reasons Why Estate Agents Should Use AdWords

20th February 2018 — Should I advertise on Google? It’s a question every estate agent will ask at one point. If you’re a little more experienced with the broad digital marketing mix, you’ll also be asking whether AdWords is the best medium to increase instructions, whether it provides sufficient return on investment compared to other online marketing, and so on. Read more...
Search Engine Optimisation Strategy

What is Conversion Rate Optimisation, and why is it important for estate agents?

2nd January 2018 — Every estate agent should consider conversion rate optimisation an essential pillar of the digital marketing mix, and a vital part of their digital strategy overall. Read more...
Marketing Search Engine Optimisation

Are Reviews Good for Estate Agent SEO?

10th October 2017 — Great online reviews are something that estate agents love. After all, it’s easy to see how a good review can benefit your business: it gives potential buyers, sellers, landlords, or renters confidence in your services. Read more...
Search Engine Optimisation

Should an Estate Agents Website Target Sellers and Landlords Before Applicants?

25th July 2017 — When it comes to optimising your estate agent website for Google, you will have two main types of target user. One is looking to buy or rent a property; the other is a landlord or someone with property to sell. Read more...

What keywords should an Estate Agent target for SEO to increase valuation enquiries?

6th June 2017 — If you’re looking at an SEO strategy that’s designed to raise your search engine visibility with people searching for property valuations, then a central component of your strategy should the list of keywords you target. Read more...
Marketing Search Engine Optimisation

9 steps for Estate Agents to optimise your business listing on Google

21st March 2017 — To ensure your listing in the local search results appears for the right people and provides the best possible experience to them, you should make sure your Google My Business listing is fully optimised. Here are the eight essential steps you need to do that. Read more...

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