Search Engine Optimisation

What is Mobile-First Indexing and How Will It Affect Estate Agents

8th May 2018 — Keeping track of updates and changes to the way Google works can make your head spin. The truth is, estate agents don’t normally need to follow every twist and turn of Google’s approach to search. Read more...
Social Media . Strategy

Ghost Town Social Media Accounts Are Damaging To Your Estate Agency

20th March 2018 — We have all seen a Facebook page for a business that looks empty and the last post was before the word Brexit was even born haven’t we? Read more...
Search Engine Optimisation

6 Reasons Why Estate Agents Should Use AdWords

20th February 2018 — Should I advertise on Google? It’s a question every estate agent will ask at one point. If you’re a little more experienced with the broad digital marketing mix, you’ll also be asking whether AdWords is the best medium to increase instructions, whether it provides sufficient return on investment compared to other online marketing, and so on. Read more...

Brand Recognition and Why Consistency Is The Key

6th February 2018 — It was only a few years ago that we would be using words like ‘company’ and ‘business’ but in the modern era and with the rise of digital marketing, we are now always referring to your ‘brand’. Read more...
Search Engine Optimisation . Strategy

What is Conversion Rate Optimisation, and why is it important for estate agents?

2nd January 2018 — Every estate agent should consider conversion rate optimisation an essential pillar of the digital marketing mix, and a vital part of their digital strategy overall. Read more...
Social Media

Social Media – 5 Reasons To Get Started in January

19th December 2017 — Welcome back to my latest blog and this week, I am going to be talking about 5 excellent reasons why you should get started in January to get your social media strategy up and running. Read more...
Social Media . Strategy

Sky’s The Limit with Twitter – Well, 280 Characters Actually!

12th December 2017 — Over the years, many estate agents have avoided using Twitter in their digital marketing strategy. If I am totally honest with you, many estate agents don’t have an online strategy but that doesn’t deter them from creating a Twitter account Read more...
Marketing . Social Media

Instagram? Use it or lose it for Estate Agents?

28th November 2017 — Welcome back to my latest blog here at Growth Track and this week, I am focusing on Instagram and if this should be added to the arsenal for estate agents in their marketing strategies or not. Read more...

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