You often hear people say that you learn something new every day. This is certainly the case when it comes to social media and for any marketing experts out there who say they don’t, then they are not being honest.
I’ve been working in the digital marketing industry now for over 7 years now and each day is different. That’s one of things I enjoyed most during my 10 years as an estate agent too because you never really knew what was going to happen when you arrived for your morning meeting with the team.
In digital marketing, there are various trends popping up and new techniques being launched daily. Sometimes it feels like Facebook changes every day just to keep us on our toes. So, I decided to look at the five things that you may not know about Facebook that could help you market your estate agency business.
1. Pinned Posts
When someone lands on your Facebook page for the first time, they are greeted with the profile and cover image and a brief description of your business. You will then see some suggestions your from Facebook of the latest images that you have used in your posts. Underneath that you will have the last post that you have published. But, you can ‘pin’ a post to the top of the page so that this is the first thing people will see. The big question is, what to use as your ‘pinned post’.
My suggestion would be an image (usually company logo to help with brand recognition) then a brief overview of how you can help your page user. This is not necessary an opportunity to brag about your business but perhaps tell them what you do and how you can help them if they are thinking of selling or letting their property.
Top Tip: Make sure you add a link to your website because social media is always geared up to help drive traffic to your website.
To create your pinned post, click on the small drop down arrow on the top right corner of the post you wish to pin and select ‘pin to the top’.
2. Slideshow Videos
If you are looking to post your latest instruction to your Facebook page then you will add a photo (or several), write your description and then add the URL to the page on your website and press publish.
STOP! You have more options. If you go to add a photo click on ‘share a photo or video’, scroll down and you will see the option to create slideshow. This means you can create a video through Facebook using 3-10 images of your choice, add your description and the link and then post. This is more engaging for your users and will hopefully be more appealing to them. When someone is scrolling through their news feed and a nice video pops up they are more likely to pause and watch this.
Top Tip #1: Make sure you have saved the images to your PC first or at least have them available to be able to upload. This will save you time.
Top Tip #2: Allow a 3 second interval on the image slides as well as you need to give the viewer time to watch this properly and please avoid the music choices because they are not great and 80% of videos are watched on Facebook without sound.
3. Turning Off Reviews
As we all know, when someone has a grievance with a company they may turn to social media to air these and having the reviews tab on your page will only encourage them. We all know that in the lettings industry your business is susceptible to people complaining as they may not understand the process correctly being venting!
The other thing to bear in mind is that when a review is placed on Facebook, you cannot remove this otherwise everyone would have 5-star ratings. So, if you would like to avoid this issue then you can turn off the reviews by going to Settings >> Edit page >> Reviews Tab >> Review Settings
Top Tip: I would personally look to run a specific strategy or campaign to look at gaining more 5-star reviews on your page to potentially dilute any negative ones you receive. If you need help with this, just ask me!
4. Review Posts Before They Get Published To Your Page
This is something that many people do not have switched on. When we take instructions from a client to manage their social media, this is the first thing we do. Why? It is very simple. Switching on this filter acts as a safety net before the whole world can see it. You will receive a notification to say that someone has posted to your wall for your approval and you can decide if you wish for this to be displayed.
This is fairly similar to our previous tip about the reviews on your page but on social media you have many companies who try to sell their services to you (trades people, local businesses or marketing companies!!). Your safety net could also help catch an unwanted comment to your page because if it lands on your wall, the whole word could see this!
Top Tip: To change this, go to Settings >> General >> Visitor Posts >> and then select Review Posts.
5. Add A Username To Your Page
You would think that this would be an obvious one but you will be surprised the amount of companies I speak to who do not have a username. This means that you will have a ‘Friendly URL’ so that it will read www.facebook.com/YourCompanyNameGoesHere
However, you can only change this when you have 25 or more likes to your page. A friendly URL looks great when marketing your Facebook page or any printed literature or signage that you use. It also helps people to find your page if they are using Facebook as a search engine too.
Top Tip: Keep it as short as possible because you do not want a Facebook URL like the famous train station in Wales. You can use www.namevine.com to help you see which user names are available for your social media channels as well.
So, there we have it. Five things you may not know you can do with your Facebook page. As I was writing these I thought of several more but I didn’t want this to go down as one of the longest blogs ever written!
If you have enjoyed reading these and would like us to carry out a performance review on your social media, please get in touch with us online when one of our social media experts will be able to help you and your estate agency business use Facebook more effectively.
One last thing before you go, I purposely didn’t mention Facebook Ads on this list because this is a whole new ball game and one that needs its own dedicated blog.
Until the next time…