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The three things your Estate Agency needs to do to get your blog posts read

by Stephen Phillips on 18th April 2017

So, if you’re reading this article and are blogging at least weekly, fantastic stuff and go to the top of the class. If you’re not, you are missing out on a huge opportunity.

I have lost count of the number of agents that have a dormant “blog” or “news” page on their sites (or nothing at all) that you or your web developers thought was a good idea, but you can’t be bothered to update. It really is a crazy waste that can offer massive rewards for a little time invested. Still can’t be bothered? Then outsource it.

Why? Well, here’s a few good reasons below:

  1. It makes you look like the expert in your area.
  2. It shows that you have your finger on the pulse.
  3. Google loves fresh content and could help you rank higher on search engines.
  4. It’s an easy way to leverage your brand across many places. (We’ll get to that below).
  5. If you were selling, would you give your property to the dynamic expert agent or one who tells you that there have been in the area for 30 years (but looks outdated).

If you do have a blog update weekly (like this one) then you are in the minority, so will no doubt be benefiting from it and creating an unfair advantage over competitors.

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So how can you get people to it?

  1. Social Media

So, you’ve taken the trouble to write a blog, well you should hop on straight away to share it across your social media sites.

There are many pieces of software that enable you to easily do this and we even offer free software (yes, free) allowing you to schedule it in seconds. https://growthtrack.co.uk/schedule/

  1. Newsletters

If you’re on our list, you will know that we take our best pieces of content and turn it into a stunning newsletter that gets delivered straight to your inbox. Not everyone may be following you on social media, see it in their stream or have the time to read it. Having it delivered to an inbox means it can get read at the recipient’s convenience.

Want to find out how we do it (and the hundreds of other agents who use our Growth News service)? Then you can book yourself a free demo here: https://growthtrack.co.uk/news/

  1. Facebook Group

Why not start a Facebook group? (We have got one coming soon with some other special announcements in May). It is free to set-up,  you could call it “The (insert the name of your area) group“ and you can have it as a place for people to share content about your local area. You can even restrict it for people to apply to become members to weed out other agents spying on you and can use it to not only share your news articles, but team up with other local businesses and create special offers that all get attributed back to your company and expertise.

There are of course many other ways, but these are a few for inspiration and to get you going. Remember, if you get stuck, feel free to speak to one of our expert team or you can get your social media reviewed for free here: https://calendly.com/growthtrack

Until the next time and have a great day!

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