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Turn emails into business. The proof.

by Stephen Phillips on 23rd October 2018

Over the past 4+ years, we have worked with over 3000 agents and are probably best known for taking a standard email signature and turning into advertising and usually, the first questions we get asked are:

  • How can it help?
  • Why can’t we do this ourselves?

Well, you can add a signature into email clients like outlook, however, when we analysed hundreds of clients accounts, our stats showed that on average, only 0.3% people clicked on the signature. Given that most agents send around 20,000 emails (per employee) per year, that is a very poor click through rate and if you had the same stats from your canvassing efforts, you probably wouldn’t bother.

When we took a control group and in addition to a signature, added a banner at the top, things changed dramatically! The average unique click through across clients rose hugely from 0.3% to over 17%!

This really is a simple as being present and what I mean by that is your banner is first thing that is seen – so is the most prominent thing, whether you send from a PC or mobile device. A signature doesn’t get the same attention for the simple reason that it is placed at the bottom is rarely noticed as most people consume the content of an email up until “regards” and then switch off.

Figures below from one of our top performing clients

So, that’s over 18,000 emails sent over 3 months with a 45% click through rate! but why can’t you do this yourself?

Well, you possibly can add a banner to the top of your emails on a PC  if you’re a whizz at coding, but are unlikely to be able to do this on a mobile, which accounts for over 50% of emails. However,  without the right software, typically, as soon as you hit send, the image will disappear and turn into a red cross when received by the recipient. A lost opportunity.

Our Mail platform solves this issue as it has been uniquely developed with embedded imagery enabling meaning that banner adverts at the top, are embedded into your emails so no red crosses. Additionally, it enables any company to segment their staff so we can apply different banners across different branches and departments to target clients.

So, answering the “how can it help” question is as simple as using the massive click through rate to leverage your services, whether it be advertising a new instruction, promoting a new development, highlighting client reviews or driving people to your valuation tool.

With over 3 billion emails sent from our platform in the last 12 months, it’s another often untapped and very low cost way, for you to drive more people repeatedly to your site and reinforce your brand, your difference and why people should choose you. Call us to learn more about Growth Mail or how other are using it as part of their online strategy.

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