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Why no news is bad news

by Stephen Phillips on 27th March 2017

So, let’s start by recognising that you are here reading this post.

You will have gotten here by either signing up to our newsletter, subscribing to our RSS feed, clicking on a Facebook advert or perhaps by just landing on our website. Well, firstly, thank you and hope that you are getting some value from of our blogs.

Secondly, I need to ask you a question: Do you have a blog that is updated weekly on your website?

If the answer is yes, congratulations! and no doubt you are seeing the benefits. If you don’t, I strongly recommend that you continue reading…

So, obviously one of the most important things your business needs to do is to drive more traffic to your website, but of course, it’s not always easy.

Just to put this statement into context, if you have 1000 potential buyers visit your website each month or 10,000, the latter will of course mean that you are far more likely to do more business. In fact, everything we do, is geared to driving traffic back to our client’s websites.

Having more traffic on your website is great, however, this is only part of the story, as how people got there and what pages they are viewing is even more important. (I will discuss sales funnels and user journeys in another post).

So why blogging?

Most estate agent’s websites are static and most only make changes to it when it needs refreshing and rebuilding.

Blogging on the other hand, (often referred to as a news page on your website) enables you to update a place on your site with many things including:

  • Latest news
  • Show people picking up keys (proof of service)
  • Updates about success
  • Industry news
  • Competitions

Basically, it’s a great way to engage people about things happening that could be of benefit to them whilst demonstrating your expertise.

The advantage is that they will be seeing your brand ahead of competitors and therefore will perceive you to be the “company to deal with” and be “top of their minds”.

If you gain a better perception than others, you will of course be more likely to be called into valuation first and if you are someone’s number one choice, there is usually less focus on negotiation of fees.

So how do you get people there?

There are many ways and marketing is about being seen in as many places as possible to raise brand awareness and in order to drive more people back to your site.  Here’s 5 simple ideas below.

  1. Get people to subscribe to a newsletter and use this to drive people back to your blogs.
  1. Use social media to highlight the articles and link back to them.
  1. Use Facebook to advertise and target people in your local area.
  1. Offer to write a column in a newspaper in order to drive people back online.
  1. Use your everyday emails and leverage them with your latest news stories.

Unfortunately, we see many agents whom when creating a new website, have the best intentions and build a news page, but have either zero articles or outdated ones on there. I am always mystified why these pages are still live as it looks like you can’t be bothered…but I hope this serves as some inspiration to get started!

If you get stuck, feel free to reach out to one of my team for help.

Have a great day and until the next time!

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